Who We Are

SCALEBLAZE was built on the belief that innovation is generated by the collision of diverse perspectives.

Though our team shares a passion for a pioneering energy and mobility future, we are a motley crew of corporate misfits who have rejected traditional career paths. Our nimble and geographically diverse team spans Canada, the UK, the USA, and Australia and encompasses an eclectic mix of individuals including; elite athletes, artists, writers, musicians, social entrepreneurs, and change activists.

Graeme Edge

FOUNDER & CEO

As a passionate impact entrepreneur and global connector, Graeme is the mastermind behind many purpose driven businesses including the world's fastest growing energy event; Energy Disruptors: UNITE.

Graeme brings the tireless energy, innovation, and bold leadership needed to get ScaleBlazing initiatives off the ground.

Rachel Maxwell

FOUNDER & COO

From executive search to world-class events, Rachel cultivates operational excellence. Rachel's passion for positive impact, coupled with an unwavering commitment to authenticity, quality and almost 20 years of experience makes her an industry leader in sourcing game-changing talent.

Michelle Edge

FOUNDER & CCO

The creative force behind high impact initiatives like the Energy Disruptors: UNITE event series and The Great Canadian Staycation, Michelle has been recognised as one of the Top Canadian Event Professionals for conference planning and production. An exponent for uniting people around human challenges, she inspires action through combining her passion for the energy industry, intrepid creativity and the art of story telling.

Holly Ransom

FOUNDER & CHIEF CATALYST

Globally renowned keynote speaker, disruption strategist, published author, and advocate for social and economic inclusion, Holly brings invaluable insight to the Scaleblaze team with her globally recognized expertise in culture, diversity, inclusion, and leadership. When she isn't interviewing world leaders, Holly focuses on collaborative policy design and development to balance economic and commercial interests with social and ethical ramifications. Holly’s debut book on impact leadership will be released in July by Penguin Random House.

Roger Atkins

ELECTRIC MOBILITY ADVISOR

One of the world’s top thought leaders in electric vehicles and new mobility, Roger is a business advisor and brand ambassador to multiple high profile e-mobility and zero-emission companies including Rimac, ZeroAvia, Momentum Dynamics and Energy Disruptors. Roger previously worked for Ricardo, Audi and Virgin Cars.

Roger has also been recognized as of one of LinkedIn’s Top Voices, with a following of 300,000 EV enthusiasts and 1 million monthly views for his content.

Tracey Lloyd
CLIENT EXPERIENCE LEAD

Tracey brings invaluable communication, corporate relations and media experience to the ScaleBlaze team. Based in London, Tracey has been instrumental in the production of countless global media events including; U2’s 360 Live From The Rose Bowl, The Brit Awards, BAFTA Film Awards and Global Citizen Prize 2019, and has also been part of several M&As. Her extensive media career has also crossed into radio with roles at both London’s Xfm and BBC Radio 1.

Tracey is now following her passions by working across the automotive, energy, TV and fitness industries in various roles.